A Gaming Director focused on ‘commercial marketing’ i.e. strategies, plans, activations & connections that actually deliver impact.
Intro
I’m a commercial marketing leader with 12+ years of experience operating across the global gaming ecosystem, spanning publishers, platforms, esports organisations, agencies and emerging studios. Experienced in identifying growth opportunities, evaluating gaming businesses, negotiating strategic partnerships and building executive-level relationships across North America and Europe.
Developed extensive networks across game developers, publishers, founders, investors, agencies and ecosystem partners through leadership roles at Activision Blizzard, Supercell, Meta, Riot Games, Optic Gaming and Once Upon A Time.
Combines commercial diligence, market analysis and relationship-led business development with a proven track record of sourcing opportunities, structuring partnerships and driving revenue growth across PC, console, mobile and live-service gaming.
I’m also a proud advisory board member of Great Ormond Street Hospital Charity!
What I do:
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Connecting amazing people & businesses together to deliver something impactful.
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Building strategy & execution for the who, what, when, when and how.
Marketing Strategy, Creative Strategy, Go to Market, Launch Campaigns.
Full time, contracting & fractional.
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Indie advisory, pitch consultancy and fund introductions.
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Continuing to build on my GOSH board seat to make a positive impact on the world.
Portfolio
Testimonials
I've had the pleasure of working alongside Joe for the last three years through our partnership between Outright Games and Once Upon A Time, and I can honestly say he has been one of those people who makes every project better simply by being involved.
Over the years, we've worked together on audience research, market analysis, and identifying opportunities across different territories and product portfolios. Joe has always brought a fantastic combination of analytical thinking, curiosity, and genuine passion for understanding consumers. Whenever we needed to dig deeper into a market, challenge assumptions, or uncover new audience opportunities, he was always ready to jump in with ideas, insights, and solutions.
What I have appreciated most, though, is the energy Joe brings to everything he does. He's the kind of person who approaches projects with enthusiasm, positivity, and a collaborative mindset. No matter how challenging the brief or how tight the deadlines, he always found a way to keep things moving forward while making the process enjoyable for everyone involved.
One moment that particularly stands out for me was attending a conference together in London last October, focused on the future of IP in the video games industry. Listening to Joe's thoughts and perspectives throughout the event was a reminder of how knowledgeable and forward-thinking he is. He has a real ability to connect audience behaviour, industry trends, and commercial opportunities in a way that feels both insightful and practical. His ideas genuinely resonate with people and often spark conversations long after the meeting has ended.
Beyond his professional skills, Joe is simply a great bud to work with. He's supportive, approachable, and someone who genuinely cares about helping his clients and colleagues succeed. Those qualities are increasingly rare and make a huge difference when building long-term partnerships.
I'm incredibly grateful for everything we've worked on together over the years and have no doubt that Joe will bring tremendous value wherever his next opportunity takes him.
Being passionate about gaming is not rare these days. What is rare is the ability to combine genuine passion with true expertise and to connect strategic thinking with creative execution.
Joe is exactly that kind of guy. He brings a strong level of proactivity to every project, consistently shaping brand partnerships that create value for all partners involved.
Beyond his professional strengths, Joe is simply an enjoyable person to work with: he's engaging, super reliable and witty.
“Joe was great while we worked together in 2023 & bridged the gap between the two brands’ objectives - Diablo and Burger King - and on ensuring the project was delivered in full within a very short timeline with excellent results.”
Andrea Beer, Global Marketing Director - Burger King International
“Joe is a such a great partner to work with. Worked with him on several projects over the last few years.
He is creative, is pushing hard, is smashing timelines (no matter how tight they are) and always stays positive while doing so.
Whoever hires him will get a real star and I hope we will work together on more projects in the future.”
“Joe & I collaborated on a number of exciting prospective partnerships across the ABK portfolio. His tenacity, gaming knowledge & approach to detail was always appreciated. Whoever gets the chance to work with Joe next will be very lucky!”
Pelle Sjoenell, Chief Creative Officer, Activision Blizzard King
“Joe makes collaboration both enjoyable and effective. He seamlessly adapts to change, thinks big, and is willing to dive into any project with a cheerful disposition. Working with Joe is a pleasure.”
“I had the pleasure of working with Joe as we embarked on the ambitious task of setting up the global partnership team across Activision Blizzard and King. Joe's multifaceted skillset truly sets him apart. Joe possesses the rare ability to wear many hats with ease and effectiveness. His creativity shines through during ideation sessions, bringing fresh ideas to the table. When it comes to setting up processes, his attention to detail ensures that every step is planned and executed. What's more, Joe is a great collaborator. He seamlessly works with diverse teams across the organization and with external vendors. Despite the fast-paced and often unpredictable nature of partnership projects, Joe maintains a sense of calm and humor that not only makes the journey enjoyable but also inspires confidence and positivity in those around him. Each partnership project comes with its unique set of timelines and challenges. In this environment, Joe's expertise truly shines. He is remarkably detail-oriented in partnership meetings, consistently asking smart questions that ensure we do not overlook any crucial details. In sum, Joe's blend of creativity, meticulousness and collaboration makes him an outstanding partner and colleague. I wholeheartedly recommend Joe for any future endeavors he chooses to pursue. His contribution to any team or project would be valuable and truly transformative.”
Jia Zheng, Sr. Director, Product Management, Publishing, Riot Games